SUBWAY NEVER MISS LUNCH
Subway’s Never Miss Lunch program goes beyond a simple meal. On June 22, every Footlong purchased helps make a difference, $1 is donated to Food Banks Canada in support of its After the Bell program, providing meals to children during the summer months.
By using Subway’s sub as a central visual device, the campaign brings to life the tangible impact of each purchase, demonstrating how a single choice can help deliver nourishment far beyond the counter.
Executive Creative Director: Josh Day
Art Director: Hazel Santiago
Copywriter: Christopher Fletcher
Art Director: Hazel Santiago
Copywriter: Christopher Fletcher
Leveraging Subway’s sub as the central visual device, the OOH executions are designed to quickly communicate the cause-and-effect of each purchase turning a simple Footlong into a powerful symbol of support for Food Banks Canada’s After the Bell program.
