BANDAID SKIN MATCHED
“Nude” is defined as a colour that exists within the full spectrum of human skin tones, yet Band-Aid has long offered just one interpretation. It’s time to redefine nude to reflect the diversity it was always meant to represent.
Art Director: Hazel Santiago
Copywriter: Julie Xie
Band-Aid would introduce an interactive kiosk that dispenses sample bandages tailored to each individual’s skin tone—delivering a more personalized, inclusive solution that reflects the true spectrum of “nude.”
