CDIC
Bank failure is scary. Knowing your money is protected shouldn’t be. The CDIC (Canadian Deposit Insurance Corporation) protects eligible deposits at its member institutions, giving Canadians one less thing to worry about when uncertainty hits.
Our campaign turned that reassurance into a simple idea: even in situations designed to make you feel afraid, you can still feel confident about where your money is.
Executive Creative Directors: Karl Ouellette, Patrice Daigneault
Art Director: Hazel Santiago
Copywriter: Christopher Fletcher
Art Director: Hazel Santiago
Copywriter: Christopher Fletcher